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21 January 2025 / Quick Take
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Copy LinkThe marketing and communications (M&C) functions are constantly evolving. The rise of AI, the use of big data, and market volatility are rapidly reshaping the very definition of both. The practice of marketing is being redefined by new approaches even if the objectives—growth, retention, innovation, etc.—all remain the same. To succeed in M&C, teams need to be constantly upskilling and getting smarter.
In responding to the changing environment to capitalize on opportunities and to serve customers their best experiences, it is no surprise that the top skill that chief marketing officers (CMOs) and chief communications officers (CCOs) prioritize globally is related to technology, data, and AI. But that is not all that counts.
The marketing and communications (M&C) functions are constantly evolving. The rise of AI, the use of big data, and market volatility are rapidly reshaping the very definition of both. The practice of marketing is being redefined by new approaches even if the objectives—growth, retention, innovation, etc.—all remain the same. To succeed in M&C, teams need to be constantly upskilling and getting smarter.
In responding to the changing environment to capitalize on opportunities and to serve customers their best experiences, it is no surprise that the top skill that chief marketing officers (CMOs) and chief communications officers (CCOs) prioritize globally is related to technology, data, and AI. But that is not all that counts.
Q: Which skills are most crucial for your leaders to drive future growth? (Select 2)
Note that CMOs & CCOs will also be developing fundamental functional skills—such as product development, pricing strategy, marketplace segmentation, promotional tactics, etc.—but the survey did not offer these responses to the broader C-Suite.
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